t. By 1984, they unveiled the LCR series, the industry’s first Liquid Crystal Display (LCD) fish-finder. “We introduced the first fish-finder that used a microprocessor to process signals, so we were able to display a chart-like appearance on an LCD screen that could be seen in bright sunlight with only two buttons on it. One button turned it on and off and the other sequenced through features. It was that simple. And it took off like a rocket ship. We went from $6 million to $75 million in revenues within three years and grew from 0% to 48% market share, revolutionizing the industry.”